Ask five agencies to quote for a website and you may get five very different numbers, from ₹10,000 to several lakh. The difference is rarely random. It comes down to what is actually included: custom design or a template, how many pages, whether you can edit content yourself, how fast and search-friendly the site is, and who supports it after launch. Here is how website pricing works in India in 2026.
Typical Website Costs in India
Indicative ranges for a professionally built website:
- Basic business website (₹15,000 – 60,000): 5–10 pages such as Home, About, Services and Contact, a responsive layout and an enquiry form.
- Custom-designed website with CMS (₹50,000 – 2 lakh): a unique design, a content management system so your team can update pages and blogs, SEO setup and performance optimisation.
- E-commerce website (₹80,000 – 5 lakh+): product catalogue, cart, payment gateway, shipping, order management and customer accounts.
- Custom web application (₹3 lakh+): portals, dashboards, booking systems or SaaS products with user roles and business logic.
What Changes the Price
Template vs custom design
A template is quick and affordable but looks like many other sites and can be hard to change. A custom design is planned around your brand and your customers' journey, which usually means more enquiries from the same traffic.
Number of pages and content
More pages mean more design and development, and someone has to write the content. If the agency writes copy or produces photos and graphics for you, that should be listed separately in the quote.
Editing your own content
A static site is cheaper to build, but every change goes through a developer. A CMS costs more up front but lets your team publish blogs, update services and change images without waiting on anyone.
Speed, SEO and security
Fast load times, clean page structure, proper meta tags, structured data and HTTPS are what help a site appear on Google and in AI search answers. Cheap builds often skip this work. The technology matters too; our comparison of React.js and Next.js for business websites explains why.
Integrations
Payment gateways, WhatsApp chat, CRM, booking calendars, analytics and email marketing tools each add setup and testing time.
Yearly Running Costs
- Domain name: renewed every year; .com and .in domains are inexpensive.
- Hosting: from a few thousand rupees a year for a small site to more for high-traffic stores and web apps.
- Maintenance: updates, backups, security patches and small content changes, usually as a monthly or yearly plan.
Red Flags in a Very Cheap Quote
- No written scope listing pages, features and number of revisions.
- The domain or hosting is registered in the agency's name instead of yours.
- No mention of mobile responsiveness, SEO basics or page speed.
- No support after launch, or support that is undefined.
Want a clear, itemised quote for your website? See our web development services or contact our team with a short brief.
What a Good Website Quote Should Include
Clear scope
Every page, feature and integration listed, with the number of design revisions.
Mobile-first, responsive design
Most visitors arrive on phones, so the site must work perfectly on small screens.
SEO and performance setup
Meta tags, sitemap, structured data, image optimisation and fast load times.
Ownership
Domain, hosting and source code in your name, with full admin access handed over.
Post-launch support
A defined support period and a maintenance option after it ends.
